Trademark example case

International protection of a company and service trademark

Beispiel Markenschutz


Picture example case trademark protection:
Internationally registered trademark 



Initial situation:

One of my clients in an international company operating in the field of mystery shopping. In mystery shopping the quality of the advice when selling products and when furnishing a service is checked by concealed test purchases or concealed used services. A company can commission a check for itself in order to determine how it stands with regard to quality compared to the competitors. The result of the check can be used for example to improve the quality and for training employees.


The logo and the trademark with which my client appears in international business dealings is to be protected.


In intensive discussions with my client I firstly determined the countries in which protection is required for the logo and designation. In addition, I defined the field of activity precisely since a trademark application being considered must comprise a list of goods and services which is as clearly defined as possible for which protection is requested. As a result of the business activities of my client in many countries of the world, protection of the company and service trademark within an international trademark application emerged as the best option. Following application of the trademark at the WIPO in Geneva and successful registration my client now has protection for his trademark in more than 40 countries worldwide and is thus distinguished from his competitors.

contact patlector

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D-85598 Baldham

phone+49 89 904 800 81

fax+49 89 904 800 83



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Contact Branch Office Switzerland

Im Grod 1, CH-6315 Oberägeri


References of our clients

German and European Patent Attorney Mr. Udo Söllner has represented me most professionally and at a reasonable price when registering my new European Community trademark "MAZERO".

- Marion Zeller

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